The Ramco Cements Limited announced on 25 May 2026 that its Hard Worker campaign secured six honours at the Kyoorius Creative Awards 2026, including the Grey Elephant Grand Prix for the Eco Plaster film. The awards were presented on 23 May 2026 at the Jio World Convention Centre in Mumbai, where the campaign competed against leading brands and agencies.
The campaign’s recognition spans multiple categories, with the Grey Elephant (Grand Prix) awarded for Eco Plaster, Blue Elephant awards for Best Film, Best Direction, and Best Music for Eco Plaster, and Baby Elephant awards for Best Direction for Tortoise & Hare and Best Use of Humour for Eco Plaster. This achievement the campaign’s creative excellence and alignment with the awards’ focus on impactful storytelling.
The Hard Worker campaign, launched to celebrate the spirit of hard work, was developed through emotionally resonant narratives and culturally rooted storytelling. It was executed across television, digital platforms, outdoor media, and on-ground activations, targeting consumers, engineers, masons, and trade communities. The campaign’s success reflects its ability to connect authentically with diverse audiences while reinforcing the brand’s commitment to meaningful communication.
Executives at The Ramco Cements Limited emphasized the significance of the awards. CEO A V Dharmakrishnan stated, “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation.” Executive Director - Marketing Balaji K Moorthy added, “The campaign’s six honours validate our belief that authentic storytelling can create lasting connections with people.” These remarks underscore the strategic importance of the campaign in strengthening brand equity.
The Kyoorius Creative Awards, established in 2014 and presented by Zee Entertainment Enterprises with support from the USA-based Clio Awards, evaluate work purely on merit through a non-hierarchical structure. The awards’ iconic Elephant symbol represents memorable work that leaves a lasting impact. The Ramco Cements Limited’s participation in this prestigious event further cements its position as a leader in innovative and socially relevant brand initiatives.
Disclaimer: This article is based on company filings submitted to the Bombay Stock Exchange (BSE) and National Stock Exchange of India (NSE) and is for informational purposes only. It does not constitute investment advice or a recommendation. Investors should conduct their own research and consult a qualified financial advisor before making investment decisions.